May 21, 2024


Food never sleeps.

How Much an Instagram Influencer With 285K Followers Earns in a Year

3 min read


  • Jenna Barnard is a foodstuff blogger and has an Instagram site with 285,000 followers.
  • In 2020, she give up her task in income to be a full-time creator. She’s now producing additional money than at any time. 
  • This is how substantially Barnard produced in 2021 building food stuff content material.

When Jenna Barnard started off her Instagram webpage, Butternut Bakery, in September 2017, she was hunting for a inventive outlet and believed that possibly it could eventually direct to a brick-and-mortar bakery.

She didn’t notice that the account, alone, could be her comprehensive-time gig. But 5 months in, followers and models started off to information her, inquiring her for recipes and to collaborate. 

“When folks begun achieving out to me, I imagined ‘Alright, let’s make this a company,'” Barnard told Insider, adding that is started out as a side hustle.

In early 2020, she determined to “get the leap” and make building food items written content her full-time position.

A put up shared by Jenna Barnard (@butternutbakery)


But it took some strategizing prior to she quit her work as a sales coordinator for a billboard company. The decisive variable, she mentioned, was that she was previously producing as significantly as a creator as she was from her 9 to 5, from which she earned $43,ooo a year.

To access that point, she did a good deal of study, listened to podcasts, and viewed YouTube tutorials on how to thrive as a meals blogger. Then, she started off a web page, uncovered about Search engine optimization, and how to use WordPress.

“I was just involved in it at all moments,” she mentioned.

The results exceeded her anticipations. In 2021, with about 285,000 followers on Instagram, 220,000 on TikTok, and 37,000 on Pinterest, she created $241,000 as a creator. Insider confirmed this with documentation she supplied.

“It truly is more funds than I ever imagined it could be. It’s insane,” she said.

To make certain that her profits is diversified, Barnard performs on various platforms. Just about every time she would make a new dessert, she posts it on Instagram, TikTok, and Pinterest, and also writes a devoted blog article with the comprehensive recipe.

Website posts are vital, Barnard stated, not only simply because they are the final spot for lots of readers who want to recreate the recipes, but also due to the fact the weblog is her most regular supply of earnings and how she would make most of her income.

The relaxation of her income will come from partnerships with brands and affiliate one-way links, this kind of as these on her Amazon storefront.

Brand name specials are valuable, she stated, but considerably less reputable. They fluctuate greatly based on time of yr and model budgets. She tries to preserve most of her content material organic and natural, and through an typical month, she has two partnerships on her site and two on Instagram.

When she’s not signing specials and handling the enterprise, she’s centered on developing recipes, and taking pictures video clips and images of the ultimate product or service.

“I have to make a recipe many occasions to get all of the content just right,” she stated. “I expend a great deal of time creating sure that what I am producing is eye-catching and appears to be delicious. I want the food items to appear as great as it tastes.”

A post shared by Jenna Barnard (@butternutbakery)



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