April 23, 2024


Food never sleeps.

Future presentation serves up ‘future of food’

3 min read

‘It takes much more than land and a tractor to be effective in agriculture these times,’ says Nottawasaga Futures CEO

What will the meals provide chain seem like in several years to arrive?

Community growers, agri-food stuff processors and meals firms are invited to join spot associates on Wednesday, Sept. 22, in between 10 a.m. and 12 p.m. for a collaborative presentation on the upcoming of meals.

The presentation is adopted by an interactive networking session for contributors. This function is intended to provide our nearby agriculture and foods sector with the significant-stage info they need to have to program write-up-COVID.

In 2018, nearby companions produced a regional function strategy by the Simcoe, Gray and Bruce Counties’ Agriculture and Agri-Foods Worth Chain Company Retention and Enlargement Examine. This function aligns with that do the job strategy and is focused on supporting the agriculture/agri-meals sector and addressing prospects and gaps.

On Sept. 22, Jo-Ann McArthur of Nourish Food Advertising and marketing will be providing an overview of foodstuff tendencies that have developed above the previous 18 months, with insights on where foodstuff tendencies are likely article-pandemic. Sandra Kahale of OnWard Consulting will then direct contributors in an interactive networking session to discuss the presentation.

“It can take far more than land and a tractor to be successful in agriculture these days,” Martin Kuzma, CEO of the Nottawasaga Futures Local community Improvement Corp., stated in a information launch. “The Potential of Food items party is exactly where growers and other experts, group leaders and intrigued citizens can study more about emerging tendencies and possibilities from the last 18 months, with some insights on in which foods is heading put up-pandemic.”

McArthur has used her vocation making brands with people and vendors at Molson, Procter and Gamble, Unilever and Cadillac Fairview. As a divisional president of Molson Coors and a member of its North The united states Management Board, McArthur led the demand to promote additional beer extra profitably.

As a founding associate and president of Nourish Food stuff Marketing and advertising, McArthur now builds brands for food items and beverage products and solutions in Canada, the U.S. and Europe, developing advertising and marketing methods that assist move items off the shelves, into the consumer’s purchasing basket and onto their plates.

She has worked with entrepreneurs to launch award successful merchandise and with municipal, provincial and federal companies to produce applications that aid Canada’s food items industry. She has also been an teacher at Schulich Govt School of Business enterprise, FoodStarter (a foods incubator), as very well as the Sponsorship Promoting Council of Canada and the Association of Canadian Advertisers.

“The County of Simcoe is home to an outstanding array of agricultural enterprises offering a huge assortment of higher-top quality, area goods,” Simcoe County Warden George Cornell mentioned in a news launch. “By means of our financial improvement and tourism workplaces, we’re dedicated to supporting all our businesses in their restoration from this pandemic.”

This is a cost-free function, but registration is expected. House is minimal. To sign up, click on listed here.